Company Overview

Ülker, one of Turkey’s most renowned, resilient, indigenous, and national brands, has a history that dates back to 1944. Established by the late Sabri Ülker and Asım Ülker in the Eminönü Nohutçu Han, Ülker has grown into a brand that continues to endure. With the unique ability to represent both tradition and the future simultaneously, Ülker takes pride in its origins, drawing upon its roots to adapt to the sociological and economic developments of the society it serves. Indeed, the brand’s ongoing transformation and evolution appear to be an inexhaustible journey.

Ülker occupies a central position in society, encapsulating emotions such as celebrating joyous occasions, fostering trust, sincerity, warmth, and a sense of belonging to the family. The company consistently maintains open communication channels with its consumers and places a strong emphasis on transparency in all its activities.

Guided by an institutional culture that relentlessly seeks excellence and innovation, Ülker is committed to fulfilling its promise of high-quality production. This commitment is evident not only through the brand’s promises but also through its actions. Its prioritization of innovation serves as a benchmark in the industry, across areas such as production, technology, research and development (R&D), and innovation.

Brand studies conducted over the years reveal that Ülker holds a special place in the memories of people across all age groups. Some recall the happy moments experienced with Ülker products from their childhood, while others continue to explore new flavors and meanings associated with the brand. The values that consumers and society attribute to Ülker contribute to its uniqueness. The brand is particularly focused on thinking innovatively, collaborating with younger generations, and crafting its future path by understanding their needs and desires.

Originally known for its biscuits, Ülker expanded its product portfolio starting in 1970 with chocolate products, wafers, and confectionery. This diversification continued in the 1990s with the introduction of cakes, dairy products, and vegetable oils, and further expanded in the 2000s with kitchen products and beverages. Ülker has played an instrumental role in the growth and market establishment of several sub-brands under its umbrella.

Today, numerous brands under the Ülker name offer a wide range of products to consumers. These brands, each demonstrating strength in the food sector and sharing Ülker’s values, encompass categories such as biscuits, chocolates, confectionery, chewing gum, vegetable oils, and coffee.

Since its inception in 1944, the corporate culture and principles established by Ülker in fields such as industrialization, management, marketing, trade, advertising, and community relations have elevated the brand beyond being a mere product name, transforming it into a symbol of enduring excellence.